Product analysis breaks down the product from end to end analyzing everything from components, functions, technology, costs and demands to marketing materials, websites and sales approach. What the product does, should match what the company claims it does. Analysis on cost/quality ratios, alternative designs along with competition come into play to determine whether the product is cost effective while meeting the customer requirements. It is highly beneficial If the company can make small tweaks to the design and maintain the quality of the product while reducing their cost. This is an extensive process, but the results can aid the business in manufacturing, QA, logistics, and sales.